Head of Product Marketing

At ProWritingAid, our mission is to help people become better writers so they can share their ideas, stories, and knowledge.

Words shape the world, and we have a unique opportunity to help shape and improve those words. If you love inspiring, educating, and helping people, then this is the right place for you. You'll be helping not only our users but also the millions of children and adults inspired by their words.

We're a 100% remote team spread across more than ten countries brought together by a love of language. By focusing on sustainable growth and the happiness of our team, we've been in business for over 8 years and are still growing strongly without any VC funding.

Responsibilities

You'll work directly with the CEO, as a member of the senior leadership team, to develop and evolve our product marketing strategy. You will be the voice of the product to the market and the voice of the market to the product. You will work at the intersection of product development, marketing, and sales. Operating from a user-first mindset you will directly impact our company’s success by ideating, planning, and executing product-led growth strategies.

Market Analysis
Own and refine target audience, ICPs, buyer personas, target audience, and benchmark competitors to optimize product-market fit
Influence the product roadmap: provide customer data insights to validate the market and decide what to build and for whom.
Cross-pollinate learnings and resulting decisions across our teams
Evangelizing the product
Create a core product knowledge database and own in-tool content needs
Expand our positioning: determine product's unique value in a way that connects to the target audience
Influence the pricing and monetization strategy, demonstrating the value of product and decrease perceived friction to purchase
GTM Planning and Strategy
Own all product launch plans end-to-end and own product messaging;
Own in-tool and website content for all product features and functionality;
Align with email marketing, paid ad and SEO strategy for all product features and functionality to ensure seamless customer journeys to value
Post Launch Measurement
Maximize adoption rates, usage, user acquisition, and revenue;
Collecting, analyze, and report on how well the product/feature was received by the target audience;
Leveraging learnings across the organization to align on a shared understanding of what went well and what didn’t go well;
Determine any modifications that should be made in the product or feature itself, in its go-to-market planning and execution, or in its merchandising decisions.
Coaching and Mentoring
Coach, mentor, and lead junior marketers within the origanization;
Develop and expand the Product Marketing function within the company;

Experience

At least 8 years' experience in B2C product marketing and adjacent areas;
Deep understanding of Product-Led Growth;
Experience within the product marketing function within a company with > $10m ARR;
Demonstrable experience of bringing new product features and functionalities to market;
In-depth knowledge of customer-facing digital tech stacks:
Proven ability to turn data-driven insights into actionable marketing strategies;
An interest in user psychology and motivation;
A growth mindset: your potential is more important than your current experience;

Nice to have:

Experience working in a B2C SaaS business
An MBA
A love of writing and language in general

We'll love you even more if you have:

Love reading books and like creative writing
Created websites/blogs as side hobbies and monetized them successfully (via ads or affiliate marketing)
Have used ProWritingAid or other writing tool
Experience in SaaS

How you'll grow:

Happiness—we believe that the happier you are, the more productive you'll be, so we focus on optimizing for employee happiness though wellbeing coaching and stress-reducing workflow management. Everyone can be happy if they're doing the things that give them joy.

Opportunities to mentor and coach other team members—everyone has something to teach others. We actively encourage mentoring, pairing, and coaching. It's also a great way to get to know your colleagues better.

Confidence—we believe that good decisions require different perspectives. We encourage everyone to contribute to the improvement of the product and company. You can be assured of a receptive and encouraging environment.

What we offer you:

Remote/flexible working—The company is UK-registered, but we have employees in more than 15 countries.

Clever people/hard problems—You will work with some of the most talented people in our industry. Our projects require innovation and creativity — not your regular "done that, repeat" stuff.

Make a difference—You get to work on a real-world problem and make a positive impact on wordsmiths around the world. Our users love the product, but there’s still a lot we can do.

A small but agile company—ProWritingAid is a fast-growing, yet nimble company, so your work is always delivered to our users and has a visible impact.

Competitive package—We always pay you what you are really worth (range depending on experience).

Annual meet up somewhere fun—Every year we bring the full company together to plan, learn, and play!

Hours of work

40 hours/week. Please note that we are a fully-remote company so all applicants must be prepared to work independently from their own space. You can work from wherever (and whenever) you are happiest.

How to apply

To apply please fill complete this application form.

ProWritingAid is a bootstrapped, profitable company with over 100% YoY growth. We’re at the forefront of exploration and innovation within the field of natural language processing.

We are a 100% remote team so you can work from the comfort of home, your favorite coffee shop, or anywhere else that makes you happy and productive. With members in more than 10 countries around the world, together, we’re on a mission to empower people to share ideas, stories, and knowledge.

We’re an equal-opportunity employer genuinely committed to building a diverse team, and to fostering the type of inclusive environment in which diversity thrives.

What do we stand for?

Although we are separated by geography, we are bound together by our company vision and values:

ProWritingAid’s Vision

Empowering people to share ideas, stories, and knowledge by inspiring, educating, and helping them to express themselves.

A Love of Language

We are passionate about language and believe that it is an essential component for communicating ideas, stories and knowledge. We believe good ideas are intrinsically entwined with the words used to express them.

Integrity

We place a premium value on integrity and fairness. We do not accept abuse of any kind targeted at or within our team. We take responsibility for our actions, deliver the best work we can, and strive to learn from our mistakes. We always choose the most ethical option.

Community-Driven

We believe that everyone has something to say, and the right to say it well. We are constantly building and improving our software to better serve the needs of our writers.

Accessible and Educational

We believe every writer, regardless of their economic situation or educational background, should have access to our software. To this end, we will always have a free version available and a helpful customer support team to help writers learn to use it. We will encourage learning by providing high-quality educational content on our blog.

Diverse

We strive for diversity and equal opportunity in our team. We are building a team that represents a wealth of backgrounds, perspectives, and skills. The more inclusive we are, the better we will be.

Work/Life Balance

Despite our geographical distance, our team members are always friendly, empathetic and supportive to one another. We fully embrace the idea of flexible working. We trust our team to get their work done regardless of their location, family schedule, or time zone. We celebrate the diversity of our multinational team. We will always offer a helping hand, encourage each other, and show gratitude for a job well done.